Marketing Associate

The Marketing Associate supports the firm with executing marketing and business development strategies and programs. This position will assist in the creation of marketing campaigns, marketing content, and contribute to the overall vision of the firm. This role requires a strategic mindset, creativity, and an understanding of marketing. On this marketing team, we embrace unconventional ideas and are looking for a talented and motivated individual to join our team. The ideal candidate is a creative thinker with a passion for marketing and a desire to contribute to the bigger picture. The Marketing Associate will support a diverse range of marketing initiatives, while applying those to the financial services industry.

Marketing Excellence & Planning:

• Execution of marketing strategies with the shareholders
• Execute go-to-market plans for each business unit/segment/industry/service
• Collaborate closely with shareholders, team leaders and subject matter experts to define targets, target markets to identify opportunities
• Research and remain knowledgeable of industry topics, market developments, and service trends to inform marketing strategies
• Implement client experience (CX) initiatives, including client surveys, feedback, and personalized communications

Marketing Operational Support:

• Support environment of success within the marketing department
• Build cross-functional relationships
• Support and create channels of internal and external communication
• Integrate new knowledge, skills, and best practices into daily work
• Act upon KPIs and ROI on all marketing activities and spend
• Create business cases for all marketing actions taken
• Be an ambassador of the marketing department to the firm and beyond

Branding and Design Execution:

• Brand stewardship and brand maintenance for the firm
• Internal brand influencer
• Assist with creation of marketing content, including graphics, photos, presentations, proposals, emails and other materials that align with Tonneson’s service lines and industry business plans
• Execute upon and track sponsorships and events that align with business plans and growth strategies

Digital Marketing/Lead Generation/Business Development:

• Execution of Content Marketing Strategy
• Generate reporting & metrics to refine tactics and strategies
• Drive a culture of business development at the firm
• Design proposals and proposal process for the firm
• Work with individual shareholders to create marketing success plans
• Track and report business development activities through HubSpot
• Implement email marketing strategies
• Conduct virtual and in-person events logistics, execution, and follow up
• Identify growth opportunities and market trends to position the company as a leading accounting firm
• Social media execution and channel management (Facebook, Twitter, Instagram, LinkedIn, YouTube)
• Contact database management and hygiene
• Maintenance of CRM system
• Update the website and Intranet using WordPress
• Utilize and understand SEO and SEM strategies to drive traffic and improve online visibility

Qualifications include:

• 1-3 years’ experience in marketing/communications
• Bachelor’s degree
• Graphic design experience (required)
• Strong verbal and written communication skills
• Excellent organizational skills with the ability to prioritize
• Attention to detail and strong worth ethic
• Team player with excellent interpersonal skills
• Ability to solve problems resourcefully and meet deadlines in a fast-paced environment
• Proficiency in social media platforms (Instagram, Facebook, Twitter, LinkedIn, YouTube) and Microsoft Office (Word, Excel, Outlook, PowerPoint) required
• Knowledge of WordPress and/or other content management systems preferred
• Experience with HubSpot or another CRM and Marketing Automation systems preferred
• Experience with Canva and InDesign preferred

If you’re a forward-thinking individual looking to start and build your career, we invite you to seize this exciting opportunity. To be considered for this role, please submit your resume, portfolio (if you have one), and a compelling cover letter showcasing your marketing prowess. Let your creativity shine through as you paint a compelling picture of your qualifications and why you’re the perfect fit for this position.